In October 2013 a Technology company from Europe specializing in Energy Saving Solution decided to enter the South-East Asian market. Their product was unique and had great potential for Energy sector of South-East Asia.
The company Founder contacted three well known consulting companies with expertise in the ASEAN market. The task was pretty straightforward - to find customers in Singapore, Malaysia and Indonesia.
The First company they approached was a Big Four consulting group. They quoted 4 weeks of consulting work, at an estimated cost of 50,000 USD, with their "market penetration team" just to create a "strategy" without a single sale being done.
The Second company did not have any knowledge of the Energy sector, and took the opportunity to present a sales pitch where they tried to persuade the founder of the company to change their existing solution and some of the suppliers to one of their clients.
The final (Third) company was the most "candid" and stated that although they did not have experience in the sector, they would love to undertake a market analysis for a significant fee.

As a result of all these meetings, the founder of the company contacted a small group of independent professionals in order to find some alternatives to the traditional, expensive and non-motivated major consulting groups, from this "meeting of minds" Delphius was born.

The “team” quickly sank its teeth into the project and spent two months working closely with European headquarters of the customer, and sold two projects on their behalf to one of the leading Energy companies.

Here at Delphius we see an obvious gap in the market for dynamic technological companies who want to penetrate the 1,000+ million population that makes up the South-East Asian and GULF markets.